• Marketing Recommended Electives by Career Path

Marketing Recommended Electives by Career Path
In order to customize the Marketing concentration, we suggest below a set of electives according to the
student’s planned career path. These courses are not substitutes for the concentration coursework.
Brand or Product Management
• Strongly recommended electives
o ACCOUNTG 341 - Managerial Accounting
o DECISION 312 - Decision Models
o MARKETNG 361 - Market Intelligence
o MARKETNG 362 - Consumer Behavior
o MARKETNG 460 - Product Management
o MARKETNG 461 - Marketing Communications Management
o MARKETNG 468 - Marketing Strategy
o MARKETNG 469 - Strategy and Tactics of Pricing
o OPERATNS 476 - Distribution/Supply Chain Management
• Other suggested electives
o DECISION 411 - Forecasting
o HLTHMGMT 491 - Health Care Marketing
o MARKETNG 463 - Marketing of High Technology
o MARKETNG 464 - Customer Relationship Management
o MARKETNG 490 - Marketing Practicum
o MGRECON 431 - Competitive Analysis
Customer Relationship Management
• Strongly recommended electives
o ACCOUNTG 341 - Managerial Accounting
o DECISION 312 - Decision Models
o MARKETNG 361 - Market Intelligence
o MARKETNG 362 - Consumer Behavior
o MARKETNG 461 - Marketing Communications Management
o MARKETNG 469 - Strategy and Tactics of Pricing
o MARKETNG 464 - Customer Relationship Management
o MARKETNG 468 - Marketing Strategy
o MARKETNG 490 - Marketing Practicum (CRM-specific projects)
o OPERATNS 472 - Service Operations Management
• Other suggested electives
o DECISION 411 - Forecasting
o MARKETNG 460 - Product Management
o MGRECON 491 - Data Mining
Consumer Services Management
• Strongly recommended electives
o ACCOUNTG 341 - Managerial Accounting
o DECISION 312 - Decision Models
o MARKETNG 361 - Market Intelligence
o MARKETNG 362 - Consumer Behavior
o MARKETNG 461 - Marketing Communications Management
o MARKETNG 464 - Customer Relationship Management
o MARKETNG 468 - Marketing Strategy
o MARKETNG 469 - Strategy and Tactics of Pricing
• Other suggested electives
o DECISION 411 - Forecasting
o MANAGEMT 421 - Dynamics of Bargaining
o MARKETNG 460 - Product Management
o MARKETNG 490 - Marketing Practicum
o MGRECON 431 - Competitive Analysis
Business-to-Business
• Strongly recommended electives
o ACCOUNTG 341 - Managerial Accounting
o DECISION 312 - Decision Models
o MARKETNG 361 - Market Intelligence
o MARKETNG 362 - Consumer Behavior
o MARKETNG 463 - Marketing of High Technology
o MARKETNG 468 - Marketing Strategy
o MARKETNG 469 - Strategy and Tactics of Pricing
o OPERATNS 476 - Distribution/Supply Chain Management
• Other suggested electives
o DECISION 411 - Forecasting
o MANAGEMT 421 - Dynamics of Bargaining
o MARKETNG 460 - Product Management
o MARKETNG 464 - Customer Relationship Management
o MARKETNG 490 - Marketing Practicum
o MGRECON 431 - Competitive Analysis
Marketing Consulting
• Strongly recommended electives
o ACCOUNTG 341 - Managerial Accounting
o DECISION 312 - Decision Models
o DECISION 411 - Forecasting
o MARKETNG 361 - Market Intelligence
o MARKETNG 460 - Product Management
o MARKETNG 468 - Marketing Strategy
o MARKETNG 469 - Strategy and Tactics of Pricing
o MARKETNG 490 - Marketing Practicum
o MGRECON 431 - Competitive Analysis
o OPERATNS 476 - Distribution/Supply Chain Management
• Other recommended electives
o ACCOUNTG 441 - Financial Statement Analysis
o ACCOUNTG 442 - Valuation & Fundamental Analysis
o FINANCE 455/LAW 324 - Corporate Restructuring
o MARKETNG 362 - Consumer Behavior
o MARKETNG 463 - Marketing of High Technology
o MARKETNG 464 - Customer Relationship Management
o OPERATNS 472 - Service Operations Management
o STRATEGY 338 - Strategic Modeling and Business Dynamics