• A Case Study of Travel Motivation, Expectation and ...


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    • Abstract: This research used important-performance analysis (I.P.A.) to investigate the travel motivation. and satisfaction of Ho-Fon bikeway area visitors and ... 中借用哈佛商業評論的主編李維特所說:「現代競爭並不在於各家公司在工廠. 裡生產什麼,而在於他們能為期產品增加什麼內容。 」這一句話在旅遊業中 ...

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