• FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE
WorkflowOne Launches New Technology Application to Help Hospitals Save on
Promotional Spending
Promotional Products Profiler Analyzes Spend on Advertising Specialties While Controlling Costs
Dayton, Ohio, May 6, 2009 — WorkflowOne, a leading provider of business process outsourcing services for
print and promotional marketing, today announced the launch of a new proprietary technology application
designed to help healthcare providers manage their promotional product expenditures and save between 10 to 20
percent annually. The Promotional Products Profiler™ (P3) allows hospital materials managers and other
procurement professionals to analyze their promotional product purchases, identify efficiencies, aggregate spend
and manage brand compliance across their organizations. With the help of WorkflowOne’s dedicated and
experienced healthcare sales teams, P3 gives individual employees the freedom of decentralized ordering while
providing the benefits of centralized purchasing and cost control. In addition, P3 allows users to assign metrics
to any promotional product or campaign, that can be use to analyze effectiveness and ROI after the fact.
Healthcare organizations buy over $8 billion of print and promotional products annually, according to
Hot Markets 2008-2009. However, purchasing is often decentralized across dozens of departments and
numerous individuals. As a result, many promotional products are purchased “off contract” from a fragmented
vendor base without the benefit of technology-enabled, pre-negotiated pricing.
“P3 can help hospital systems of all sizes understand the scope and magnitude of their promotional
product purchases, which is the first step towards gaining control of their spend and maximizing the value of
their investment in marketing and patient education,” said Jeffery Moder, vice president, healthcare sales at
WorkflowOne. “In addition, WorkflowOne employs teams of experienced promotional product advisors and
merchandisers who can assist in planning events, selecting unique and popular items that align with a hospital’s
marketing message and capitalize on healthcare observance occasions, such as Breast Cancer Awareness
Month.”
P3 is part of WorkflowOne’s recently announced Dual Network Advantage™ (DNA), which provides
clients with robust manufacturing and distribution, a full complement of value-added sourcing and promotional
marketing services, all supported by proprietary technology. In addition, using WorkflowOneAccess TM ,clients
have a single point of entry into a system that untangles the complexities associated with promotional product
procurement, logistics and supply chain management, giving healthcare providers more choice, better pricing,
greater quality and higher savings.
About WorkflowOne
WorkflowOne provides managed print and promotional marketing services for North America’s most admired
businesses and brands. The company’s solutions enable faster time to market with significant cost savings.
Utilizing a unique dual network that combines both outsource services and its own manufacturing network,
WorkflowOne is able to create best-fit solutions their clients. In addition, its core proprietary technology helps
eliminate inefficiencies, enables collaboration and connects clients with WorkflowOne. For more information,
visit www.workflowone.com or call toll-free 877-735-4966.
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Promotional Products Profiler, WorkflowOneAccess and Dual Network Advantage are trademarks of Workflow Management, Inc.
Media Contact:
Mark Bonacorso
Media Ink.
Office: 520-825-0217
Cell: 650-773-7608
markb@mediaink.biz