• Sponsorships & Marketing and Promotional Opportunities

Sponsorships & Marketing and
Promotional Opportunities
BANKING VIETNAM 2009, HCMC
9th -11th , December, 2009
InterContinental Asiana Saigon Hotel
www.bankingvn.com.vn anh_nguyen@idg.com.vn 1
Banking Vietnam 2009, Hochiminh City is where the international & local bankers, CEOs,
key government representative, ICT managers convene for business networking and discussing on the
application of ICT in the context of globalization and economic integration. The event provide technology
companies with unparalleled opportunities to meet and develop relationships with IT excutives, bankers about
the trend of local & international banking systems.
Banking Vietnam 2009, Hochiminh City will draw the interest of over 600 attendees from
over 50 banks, from government agencies, corporations as well as those interested in the developing of
banking Vietnam.
Thus, your marketing strategy at Banking Vietnam 2009, Hochiminh City will bring you:
Ø Exclusive access to high-lever decision makers from various industries and enterprises at just one
venue
Ø Opportunities to meet your potential customers face-to-face and create relationship building
Ø Faster market penetration through exposure of your products and meeting future partners, customers
Ø Brand awareness & customers’ loyalty
Banking Vietnam 2009, Hochiminh City’s Sponsorships will help positioning your company as a key player
in the banking industry as well as among ICT community.
Whatever your goals, whatever your budget, whatever your products & services, Banking Vietnam 2009,
Hochiminh City sponsorships and marketing & promotional opportunities will work best for you. We offer
numerous programs to maximize your presence and highlight your products and services.
Should these programs and benefits fall outside your requirements we will be pleased to negotiate an
alternative that will suitable for your needs.
Take action now and see how you will stand out during the show!
For further information, please contact:
Ms. Anh Nguyen
Senior Event Manager
Tel: (84-4) 39335611 ext. 10
Mobile: (84) 9 0606 1688
E-mail: anh_nguyen@idg.com.vn
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Content
F Price Quotation
F Main Sponsorships
F Other Sponsorships
F Other Marketing and Promotional Opportunities
F Standard Sponsorship Benefits
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 Sponsorships at Other Marketing and Promotional
USD USD
Banking Vietnam 2009, HCMC Opportunities
Principal Sponsor 25,000 Bag Insert 1,000
Diamond Sponsor 22,000 Door gift
Platinum Sponsor 20,000 IDG to produce the gift 4,000
Gold Sponsor 18,000 Sponsor to produce the gift 2,000
Banquet Sponsor 16,000 Note-Book
Silver Sponsor 15,000 IDG to produce the gift 3,000
Conference Session Sponsor 10,000 Sponsor to produce the gift 2,000
Tech Show Sponsor 10,000 Notepad
Media Sponsor 10,000 IDG to produce the gift 3,000
Luncheon Sponsor 10,000 Sponsor to produce the gift 2,000
Golf-Outing Sponsor 10,000 Pen
Show Directory Sponsor 7,000 IDG produce the gift 3,000
Delegate Bag Sponsor 7,000 Sponsor to produce the gift 2,000
Badge Sponsor 7,000 Advertising
Registration Counter Sponsor 5,000
Inside Ad page on the Event's Show
Lucky Draw Sponsor (IDG to produce) 5,000 1,000
Directory
Sponsor to produce Lucky Draw items 3,000
Hands on Lab Sponsor 5,000 Web 190x120 px banner ad in (3 months) 1,000
Exhibitor 3,500 Five-minute advertising clip launched 1,000
during tea-break time at the Conference
Tea break Sponsor 3,000
Hands on Lab Participator 2,000
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Main Sponsorships
Sponsorship programs like Principal, Diamond, Platinum, Gold, Silver packages offer
exceptional pre-show, on-site and post-show visibility. They put your companies “stamp” on Banking Vietnam
2009, Hochiminh City Conference & Showcase.
Banquet, Luncheon packages offer special promotional opportunities which spotlight your brand
name with a commentary branding at the Banquet/Luncheon venue.
Principal Diamond Platinum Gold Silver Banquet Luncheon
Sponsorship Packages 25,000 22,000 20,000 18,000 15,000 16,000 10,000
USD USD USD USD USD USD USD
Custom Visibility Opportunities
A customized benefit to enhance
*1 *2 *3
sponsors' visibility
Print Presence
Inside Inside
One (1) advertising page on Show Back Inside Inside Inside Inside
front back
Directory cover Page page page page
cover cover
FOC four-colour ad on PC World B 2 2 2 1 1/2 1 1/2
Logo & Company Profile listed on
l l l l l l l
Show Directory
Logo placed on all printed
l l l l l l l
marketing materials
Email/ Mail Marketing
One (1) pre-show promotional
insert to be sent out to all pre-
registered attendees. Sponsor l
responsible for the production of
the pre-show insert
Fifty (50) word company
description in the Platinum
l
highlight email to pre-registered
attendees
Logo placed on Event's e-
newsletters (available upon l l l l l l l
receipt of signed contract)
Event's Website Presence
Prominent logo placement with
l l l l l l l
link on Event's homepage
One (1) 150x80 web banner ad
with reciprocal link with on 3 3
6 months 5 months 4 months
Event's homepage. Banner to be months months
designed by sponsors
200-word company profile listed
on the Website's Sponsorship sub l l l l l
page
Logo placed on the Website's l l l l l l l
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Sponsorship sub page
Sponsorship Packages Principal Diamond Platinum Gold Silver Banquet Luncheon
PR
A joint Press release to be insert
into media kit at the Press l l
Conference (if applicable)
Sponsor's remark at the Press
l l l
Conference (if applicable)
Appearance in Event’s official
l l l
video clip
A promotional insert into media
l l l
folder
Some lines introducing sponsors'
featured product/ solution/ l l l l l
information in the Press Release
Arrangement of onsite interview
l l l l l
with media
Company name recognition in the
l l l l l l l
Event's Press release
A 50-100 word paragraph of
Products/ Solutions/ Speakers or
other related topics to be post on l l l l l l l
the Breaking News box on the
Event's website
Sponsors' information to be used
as reference materials for PR's l l l l l l l
pre-write up activities
Sponsor’s spoke man opinions will
be shared with media in e-news l l l l l l l
sent to media/ on media sub page
Exhibitor’s solutions/ products
information will be shared with
l l l l l l l
media in e-newsletter sent to
media
On-site Activities
at at
Sponsor's 5 minute remark at Luncheon
Banquet Banquet
One (1) Keynote at the
l l l
Conference
One (1) 20-25 minute Speaking
l l l
slot at the Conference l l l l
One (1) standard Showcase area l
Arrangement of VIPs to visit 1st 2nd 3rd
sponsor's booths priority priority priority
Onsite Presence
Brochure placed on conference
l l l
information desk
One (1) standing banner (1.8mx l l l
0.8m) in high traffic area.
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Sponsors to produce the banner
A promotional insert into attendee 4-page 4-page
1 page 1 page 1 page
bags brochure brochure
Logo on Event's backdrops l l l l l l l
Sponsorship Packages Principal Diamond Platinum Gold Silver Banquet Luncheon
Registration
Exhibitor/ Sponsor Pass 5 5 5 5 5 5 5
Conference Ticket 10 8 6 6 4 5 3
Banquet Ticket 5 4 3 3 2 5 2
List Usage
Newsletters to be sent to event's
post-show attendee emailing list
3 times 2 times 1 times
(Typically available 30 days after
the event)
Post-show attendee list including
attendees' names, companies and l
titles
*1, *2, *3: Banners with sponsor’s logo and company name will be hung up at the eye-catching positions inside the
conference room and the exhibition area.
Other Sponsorships
Golf-Outing Sponsor – Cosponsors
Investment value: 10,000 USD
Join us and enjoy an entertaining and interacting time with our VIP guests including senior government
leaders as well as corporate leaders. It’s an exclusive branding opportunity at the Golf course. Sponsor of the
Golf Tournament shall enjoy:
▫ A backdrop dedicated for the Golf Tournament Sponsor (with Event’s logo and Principal Sponsor’s logo)
▫ A five-minute remark at the Golf Tournament’s Opening Ceremony
▫ Acknowledgement of sponsorship at the Golf Awards
Also, this sponsorship offers you other branding opportunities at the event, including:
▫ One (1) 20-25 minute speaking slot at the Event’s Conference
▫ One (1) inside advertising page in the Event’s Directory
Other benefits listed in the Standard Sponsorship Benefits on page 12
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Conference Session Sponsor
Investment value: 10,000 USD
This helps you to stand out from other sponsors with a complimentary decoration and branding at the
Conference room. The sponsor will have:
▫ Two (2) standing banners (1.8mx0.8m) placed near the stage (Sponsors to produce the banners)
▫ 1-2 minute advertising clip launched during tea break time
▫ Brochures placed on the information desk
▫ Logo on Conference room signage
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
Tech Show Sponsor
Investment value: 10,000 USD
You’re launching a best product ever? You’re possessing solutions/products that are top of the line? A one-
hour Tech Show at Banking Vietnam 2009’s Conference is the best way to show off about your
solutions/products and bring your prospects closer.
The Tech Show Sponsor will enjoy a complimentary branding at the Tech Show session, including:
▫ Two (2) standing banners (1.8mx0.8m) placed near the stage (Sponsors to produce the banners)
▫ Brochures placed on the information desk
▫ Logo on Conference room signage.
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
Media Sponsor
Investment value: 10,000 USD
This is the great way to enhance higher visibility to the media. Media sponsor will enjoy a special branding on
the Event’s website media sub page and at the onsite media area – the area for all kinds of media interview
activities, including:
▫ Logo as Media Sponsor on the Event’s backdrop at the Media Center
▫ Two (2) standing banners (1.8mx0.8m) at Media Center (Sponsors to produce the banners)
▫ One (1) insert into media kit
▫ Logo placed on the Website’s Media sub page
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
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Delegate Bag – Exclusive
Investment value: 7,000 USD
Have your logo carried around the onsite area by sponsoring for the delegate’s bags. Sponsor will also have all
the Standard Sponsorship Benefits on page 12
Show Directory - Co-sponsors
Investment value: 7,000 USD
The Event’s official on-site show guide is the survival manual for each of the Event’s attendee. It contains
information on products, exhibits, show highlights and all the conference sessions & keynotes. Picture how
much impact your logo on the Show cover and one (1) inside advertising page of this must-read event
publication will have on all event’s attendees. Sponsor will also have all the Standard Sponsorship
Benefits on page 12
Badge Sponsor – Exclusive
Investment value: 7,000 USD
Every Event’s attendee wears a badge, so every one will wear your company name if you’re the sponsor of the
badge. As the Badge Sponsor, you will enjoy chances including:
▫ An insert into Badge Holder: Sponsor has option to include a detachable coupon or sticker for a give-
away at your booth! It’s an excellent way to pull traffic to your exhibition. (Inserts to be produced by
sponsor)
▫ Place your company name on the Badge lanyard so that your company name will appear around the
neck of every attendees and speakers
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
Hands on Lab Sponsor
Investment value: 5,000 USD
Hands-on-Lab is an educational show which helps sponsors to interact and educate hundreds of IT lovers
about their products/ services/ solutions. This is also a great way to show all Exhibition’s visitors how excellent
your products/ services/ solutions are.
Two options are now available for you to join our Hands on Lab:
(1) You can join as the Hands on Lab Sponsor (5,000 USD), in which you can enjoy an outstanding
branding at the Hands on Lab area with your logo as Hands on Lab Sponsor on the Event’s backdrop and
two (2) standing banners (1.8mx0.8m) placed in the area (Sponsors to produce the banners) and other
benefits listed in the Standard Sponsorship Benefits on page 12
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(2) You can join in as Hands on Lab Participator (2,000 USD), in which you can set your equipment and
solutions in the Hands on Lab area for visitors to try and experience themselves other benefits listed in the
Standard Sponsorship Benefits on page 12
Registration Counter Sponsor
Investment value: 5,000 USD
Give the very first impression to all Banking Vietnam 2009, Hochiminh City’s attendees with an outstanding
branding at the registration area, in which:
▫ Your Logo is placed on the Event’s backdrop placed at the Registration Area
▫ Your brochures are placed on the Registration counter and delivered to all attendees
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
Contributing Conference Sponsor
Investment value: 3,500 USD
To position yourself as the thought-leader in chosen topic area, you can nominate a speaker to make a
presentation at the Event Conference on a topic deemed appropriate by the Conference Advisory Committee.
The speaker’s biography and information of his/her presentation will be promoted in all marketing materials sent
out the attendees and media. Sponsors will also have all the Standard Sponsorship Benefits on page 12.
Exhibitor
Investment value: 3,500 USD
Join our crowded exhibition and expose yourself to more than 2000
visitors by having your own standard booth at the Exhibition area. A
standard booth is of 3m (L) x 1,5m (W) x 2m (H) in dimension. Sponsors
will also have all the Standard Sponsorship Benefits on page 12.
Lucky Draw Sponsor
Investment value: 5,000 USD
Everybody loves a lucky draw. Join as our Lucky Draw Sponsor and enjoy fascinating branding opportunities,
including:
▫ Recognition at the registration area as Sponsor for Lucky Draw
▫ A company’s representative to present the gift to the lucky person on stage
▫ Other benefits listed in the Standard Sponsorship Benefits on page 12
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Tea break Sponsor – Cosponsors
Investment value: 3,000 USD
Tea break area is the place where attendees rush into for a rest after each Conference session. Enjoy higher
visibility with 2 standing banners (1.8mx0.8m) at the Event’s Tea break area (Sponsors to produce the
banners) and other benefits listed in the Standard Sponsorship Benefits on page 12.
Facilities & Equipment Sponsor
Investment value: Based on service fees
As the manufacturers of conference & expo facilities and equipments, you can be our sponsors by providing
Organizers equipments during the onsite days and expose your brand name to thousands of attendees and
visitors at the Event.
You can choose to sponsor for one of these equipments: Wireless, Screens, Projectors, Laptops,
Headsets, Translation, etc.
Sponsor will also have all the Standard Sponsorship Benefits on page 12.
Other marketing and promotional opportunities
Advertising
Advertising is also a great opportunity to expose you to higher visibility. You have various choices to enhance
higher visibility of your brand image with:
- Inside advertising page on Show Directory (The ad to be designed by sponsors)
- 190x120 pixel web banner ad on Event's homepage during 3 months (Banner to be designed by
sponsors)
- Onsite banners/standing banners
- Five-minute advertising clip launched during tea-break time at the Conference
Bag Insert
One-page insert in the delegate bag will be a chance to tell all the attendees about your company, products
and services.
Door gifts
Your promotional gifts will be delivered directly to attendee who entered the Conference room.
Other gifts
You can choose to sponsor for other attendee gifts such as: Pen Sponsor, Notebook Sponsor,
Notepad Sponsor or other customized gifts
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Standard Sponsorship Benefits
Once becoming our sponsor, you shall automatically enjoy these following benefits:
▫ Have your Logo & Company Profile listed on the Event’s Show Directory
▫ Have your Logo placed on all printed marketing materials
▫ Have your Logo placed on Event’s attendee e-newsletter (available upon receipt of signed contract)
▫ Have your Logo placed on the Website’s Sponsorship sub page
▫ Have your Logo placed on event’s backdrop
▫ Have three (3) conference tickets & two (2) banquet tickets at Banking Vietnam 2009, Hochiminh City
Sponsorships from 7,000 USD to 10,000 USD shall enjoy these additional benefits:
▫ A 50-100 word paragraph of Products/Solutions/Speakers or other related topics to be post on the
Breaking News box on the Event's website
▫ Sponsors' information will be used as reference materials for PR's pre-event write-up activities
▫ Sponsor’s spoke man opinions will be shared in e-newsletters sent to the media or on media sub page
▫ Exhibitor’s solutions/ products information will be shared in e-newsletters sent to the media
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