• What\'s New with Informix?


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  • FileName: 01 InformixStrategy.pdf [read-online]
    • Abstract: The information on the new product is not a commitment, promise, or legal obligation to. deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion. Informix Technical Roadmap ...

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What’s New with Informix?
Gayathri Magie, Sr. Manager, 
Informix Development
1
Agenda
• Informix update
• What’s new in 2010?
• Academic Initiative
• Smart References
• Summary
2
Informix is everywhere…
95% of Telecom
Service Delivery
Providers
US Emergency VISA
911 calls Transaction
Authorizations
Supermarkets 1000s of
Retailers
1980 Informix founded
2010 IBM Informix’s Technology
Leadership Continues.
3
Informix 11 – Version 11.50.xC7 
Currently Shipping
Application Development
Dynamic SQL in SPL
Admin Free Zone
Continuous Open Admin Tool Trigger Enhancements
Availability Named Parameters in a
Replication & Scale Admin API
Callable Statement
Out Cluster Management
Multiple Secondaries BIGINT and BIGSERIAL
Extensive ER Support
Shared Disk Secondary support Security
Rename and Configuration Common Criteria
Active-Active cluster Derived Tables in the FROM
Changes (ISO/IEC 15408)
Clause of Queries
Workload management Automated Update Stats
Index Self Join Label Based Access
Flexible failover handling Improved Wizards Control
Basic Text Search with XML
Backup/Restore to Windows Installer Updated Encrypted Communication
support
Directory to Installshield ISW
Enhanced Data Types for in HDR
Parallel Whole System
Distributed Queries Single sign-on via Kerberos
Backup
Deployment Wizard SSL Encryption
Ordering of DBSpaces
During Backup/Restore Optimizer Directives in ANSI-
Compliant Join Queries
Continuous Log Restore
Sysdbopen / Sysdbclose
Non-Blocking Checkpoint
XML Publishing &
Optimistic Concurrency
Transformations
Enterprise Replication
Auto Re-prepare
Enhancements
Web Feature Service
4
Informix Technical Roadmap
vNext - Panther
2007 - 2008 2009*
Scale-out at lower costs
(Informix 11) Business Optimization
Application Integration
• Multi-node active cluster for • Informix Warehouse
• Grid Computing
high-availability (MACH) 11 • Cognos integration
with multiple remote servers • SOA in the Database
and shared disk cluster • Virtual Appliance
2005 • Enhanced Warehouse capabilities
• Open source tool for • Cloud Computing support
• Performance/Index advisor
administration, SQL Admin • Online Storage Optimization
Optimized OLTP Engine API to embed admin tasks • More XPS Features
(Informix 10) • XPS features
• Improved checkpoint • Red Brick Features
• Query performance performance • External Tables
improvement • Deeper Embed
• Secured data encryption, • In memory support with
• Online index build SolidDB • Automatic storage provisioning
LBAC, Common Criteria
• Multiple page size support for certification • Heterogeneous Replication • Automatic Fragmentation
better space utilization • Enhanced application via CDC • Embedability toolkit
• Enhanced buffer management development for SOA and • 3-D Internet collaboration • Installation API
XML
• Increased security with •Delay/Stop Apply Cluster • solidDB
column encryption • Web Feature Service
support for geospatial •4GL Enhancements •Oat Enhancements
• Disaster recovery with table applications
level restore • Security
• Data Server Client • Fine-grained Auditing
• Text Search • Trusted context
• MQ Support • Conversion of ASCII DBs to UTF-8
• Retail Integration •4GL Enhancements
Framework
*Features subject to change
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new
5
product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
5
Informix Technical Roadmap
Performance
Applications Clusters
Informix *
vNext+ Availability
2012 Development Management
Informix * Informix *
Seamless heterogeneous
replication vNext++ vNext+++
2014 2016
100% Availability
High scalability clusters
Full Autonomics Continue to invest in Informix Continue to invest in Informix
to increase its strengths to increase its strengths
Enhanced App Support
and to open new markets and to open new markets
* Subject to change
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new
6
product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion. 6
Upgrading IDS and the Product Life Cycle
• In order to guarantee 
continued feature 
enhancements and 
functionality improvements, 
Development needs to focus 
on the latest key code 
streams
• Clients on Subscription & 
Support can upgrade for free 
from IDS 9 or 10 to IDS 11
• IDS 7 clients must purchase a 
“trade‐up” license to upgrade
IDS Version EOM EOS
7.31 Sept 2008 Sept 2009
9.40 Apr 2008 Apr 2009
10.00 Sept 2009 Sept 2010
11.10 Sept 2009 Sept 2012
ibm.com/software/data/informix/upgrade/
11.50 Active Active 7
Agenda
• Informix update
• What’s new in 2010?
• Academic Initiative
• Smart References
• Summary
8
Informix Commitment From the Top 
– Arvind Krishna
• “As an integral element of IBM’s data server business, the 
future for Informix is very bright.”
• “Our current product plans outline significant technological 
enhancements through the next five years, consistent with 
IBM software policy with regard to product strategy 
roadmaps.”
• “You can have confidence that new and existing Informix 
database software investments will retain their strong 
standards and business relevance moving forward.”
• “This relevance is highlighted by IBM’s support of a growing 
worldwide ecosystem of Informix application providers, 
solution providers and resellers.”
• “I urge you to learn more about Informix 11 and how IBM has 
improved upon an already innovative data server, offering you 
the stellar performance, reliability and ease of use your 
business demands.”
9
Introducing New Informix Team 
Members
Rob Thomas Steve Shoaf
Information Management, Information Management,
VP Business Development Informix WW Sales Leader
Atul Chadha
Information Management, Sally Hartnell
Program Director Informix Information Management, Informix
Technology Ecosystem Product Marketing
“SWAT TEAM”
Ranjun Chauhan Ted Wasserman
Information Management, Information Management, Informix
Social Media & Community Channel Marketing
Marketing
10
Commitment to the Informix 
Community
11
4 Imperatives will drive our Informix
strategy
Delight the install base: Enhance the Informix client
relationship and improve client loyalty
Build Strategic Differentiation: Fix the messaging
and enhance the overall Informix value proposition
to the market
Create Proactive Sales Culture: Develop a proactive,
high-touch culture, with expansion into growth areas
(embedded, etc).
Build New, Profitable Revenue Streams: Build new
revenue streams that capitalize on the strong and
growing footprint of Informix
12
Informix Vision and Goals
Year 1: Enhance Customer Year 2: Round out business Year 3: Significant
Imperatives Progress in New Markets
Service & Support / Panther via key channel plays
Delight the •Recreate support experience
Install Base •Enhance support offerings
•Energize current ISV’s
•Define specialized market positioning
Build •Publicize benchmarks
Strategic •Announce Informix COE’s
Differentiation •Build ‘skills marketplace’
•Triple technical writing output
Create •Expand Informix embedded
Proactive •Assign IBM execs/lab to top clients/partners
Culture •Create Informix Technical Enablement Team
Build New •Define new product packaging
Revenue •Application support
Streams •New channel partners
13
IBM is making new investments to 
support Informix
Informix Data Live Event 2nd quarter Informix
Discover the in Action New York, Rome Informix CoE
New Face of Virtual Conference March 16, Campaign (Shanghai,
Informix Events March 3 May 17 & Road show
around the London,
World Sao Paulo, Analysts
Waltham) report, reference
Onsite Technical
Videos, press
Consultants for
coverage,
PoT’s, Training,
Whitepapers,
Health checks
Delight
Lab Advocates Our Panther beta, IDS
&
Exec Sponsors
Customers & 4GL roadmap
For
Top Accounts
New Messaging
Down System WW
New Microsite
Support Upgraded IIUG Informix SWAT
Bridge Support
Direct Line Website, Informix Team
For
Skills Atul Chadha
Older Versions
marketplace
Increased Awareness Expanded Collaterals
Others
Improved technical support
14
Simplify and focus the product pricing 
and packaging
Installation size and  Small Medium Large
complexity SEED GROW NO LIMIT
LEVERAGE MICROSOFT BASE
GROW       MAINTAIN
LINUX  UNIX
MAC
OPPORTUNISTIC
15
IBM Informix software
Creating Growth Opportunities for Clients 
and Partners
Informix Ultimate-C Edition
• Free to download, develop, and deploy
• For Windows
• For Mac OS
16
New Informix Naming, Packaging and 
Pricing
Price  S&S  Access Resource Limits Capabilities
Informix Developer  Free ‐ 1 Dev license Community Public  1 GB RAM All inclusive
downlo 1 CPU
Edition No distribution ad
Linux/Unix/Win/Mac
Innovator‐C Edition Free to develop &  Optional:  Public  2 GB RAM Features Unavailable: Compression, 
Linux/Unix/Win/Mac deploy  Selected Support downlo 1 socket or 4  CAF, multiple secondaries, parallel 
(distribution  ad cores features, partitioning, Advanced Access 
requires license) Control, Informix Warehouse, 
Partially Available:
Enterprise Replication (2 nodes)
Ultimate‐C Edition  Free to develop &  Optional:  Public  16 GB RAM Features Unavailable: Compression, 
downlo 4 sockets or 16 
for Windows deploy  Selected Support ad CAF, multiple secondaries
(distribution  cores
requires license)
Ultimate‐C Edition  Free to develop &  Optional: Public  16 GB RAM Features Unavailable: Compression, 
downlo 4 sockets or 16 
for Mac deploy  Selected Support ad CAF, multiple secondaries
(distribution  cores
requires license)
Growth Edition Licensing via Required PPA 4 sockets or 16  Features Unavailable: Compression, 
Linux/Unix LU Socket cores parallel features, partitioning
AU Partially Available: 3 node cluster (1 
primary, any 2 secondaries)
CS
PVU
Ultimate Edition Licensing via Required PPA unlimited Optional Add‐on: Compression
Linux/Unix/Win/Mac PVU
AU   
CS
17
Informix Technical Roadshow
• For IBMers and Clients
• A free, two‐day, deep‐dive technical 
event that gives hands‐on experience 
with the latest Informix technology. 
• Topics include:
– Latest features of Informix11.5 
– Informix Warehouse 
– Deep Compression 
– Upgrades and Migrations 
18
Informix Partner Bootcamps
Date  Country  City  Other Information 
Mar 17 ‐ 19, 2010  Argentina  Buenos Aires 
• For IBM Business 
Partners Mar 16 ‐ 18, 2010  China  Shanghai 
• Presentations and  Mar 22 ‐ 23, 2010  Ecuador  Quito 
Hands‐on‐Labs covering 
topics such as:  Mar 22 ‐ 24, 2010  Venezuela  Caracas 
– Informix Embeddability  Mar 22 ‐ 24, 2010  Taiwan  Taipei 
features 
Mar 24 ‐ 25, 2010  Ecuador  Guayaquil 
– Administration & 
performance tuning  May 10 ‐ 11, 2010  Australia  Melbourne 
– Informix Warehouse 
May 12 ‐ 13, 2010  Australia  Melbourne  Informix 
– OpenAdmin Tool  Warehousing 
– Continuous Availability  Clinic 
– Data compression  May 17 ‐ 19, 2010  Peru  Lima 
– ... and more!  May 17 ‐ 18, 2010  Australia  Sydney 
May 19 ‐ 20, 2010  Australia  Sydney  Informix 
Warehousing 
Clinic 
May 31 ‐ Jun 2, 2010  Malaysia  Kuala Lumpur 
19
Informix Chat with the Lab Series 
Continues
20
We launched the Panther Early 
Validation Program – “Beta”
21
Informix content is being 
refreshed on ibm.com
22
New Informix “Upgrade” Case 
Studies
23
We created a new team targeted 
at Application Developers
Mission:
Increase the adoption of Informix through better 
tools and features
Improve support for popular tools when needed
– Ex: Hibernate
Identify and go after popular tools
– To improve or add support for Informix
Identify and implement functionality to simplify application 
development
– Facilitate porting to Informix
– Enhance SQL compatibility
– Add capabilities to simplify some processing
24
IIUG Open Source for Informix 
Project
http://www.iiug.org/opensource
• Goals
– Enable Key Open source applications and tools on Informix
– Feed the changes back to the proper organizations
– Stimulate participation to accelerate the effort
■ Beta products already available!
– Hibernate 3.2.6, 3.3.2, 3.5.1
– Xwiki 2.2.5: Java‐based 2nd generation wiki
– Mediawiki 1.15.x: Wiki engine of wikipedia
■ Effort in progress: Drupal 6.16
25
Informix Social Marketing 
Communities are Growing
Informix Twitter Communities Facebook Communities
Informix Bloggers • IBM Informix
• gproctor • IUG_Germany
• Eric Herber Dynamic Server (IDS)
• karen_qualley • FastInformixDBA
• Fred Ho Fan Page
• SpokeyWheeler • InformixZone
• IDS Experts • IIUG (group)
• Leo Chan • pkutty • russellclancy
• IIUG Fan Page
• Jacques Roy • OAT4IDS • Informix_IDS
• Informix (Group)
• Guy Bowerman • InformixLA • Vagnerpontes
• Informix on Campus
• Alex Ivanov • murad007 • lesterknutsen
(group)
• Fernando Nunes • hntran • markscranton
• Keshava Murthy • HowardGlaser • IIUG
• Kevin Brown • jasnaIBM • IBM_Informix
• Lukas Barton LinkedIn Communities
• miravck
• PlanetIDS • Database Developers
• atul_khachar & Architects Group -
• William Wheeler
• Judyburk Informix DB
• Jonathan Leffler
• miguelcarbone • Informix Related
• Madison Pruett
• Lic10hr People
• Oninit
• gary_benisrael • Informix Supporter
• Rajesh Nair
• Carlton Doe • jgperrin • International
Informix Users
• Bruce Weed
Group
26
Agenda
• Informix update
• What’s new in 2010?
• Academic Initiative
• Smart References
• Summary
27
Informix on Campus Momentum
• “Informix in a Box” for professors
• Informix 101 for students
• New Informix Fundamentals 
Certification
• New 9‐part tutorial series
• Getting Started books and e‐book
• Informix Discovery Kit DVD
• Campus activities around the world 
– Over 200 students taught in  past 
year
– Activities with 12 universities
– Working on additional universities
28
Introducing Informix in a Box …
DVDs with class material and
VMware images for hands on lab
Hands on labs for each
topic
Powerpoints on each topic for
classroom teaching use
Certificate of Completion for all student
T-shirt for all
students
Recorded “Training for
Teachers” for you to get
trained on each topic on
Informix
29
IBM Informix Workshop for Students
30
Informix Fundamentals Certification
• IBM provides voucher to professors and students under the 
Informix on Campus program to take the Informix 
Fundamental Certification exam at NO COST
31
NCSU VCL – Virtual Computing Lab
• The Virtual Computing Lab (VCL ‐ http://vcl.ncs.edu) is a true 
cloud computing solution developed by NC State, and in 
production for nearly 6 years. It is extremely stable (having 
been well tested) and secure ‐ and served up some 80,000 
images to NC State students last semester alone
• Current project consists of adding an Informix virtual machine 
image to the VCL software stack/library
• Looking at ways to motivate faculty members and students of 
different universities to use the image
• Replacing the current MySQL backend with an IBM‐only 
backend
• Porting effort underway with IBM and NCSU to port the original 
PHP and PERL code to be DB‐agnostic
32
Agenda
• Informix update
• What’s new in 2010?
• Academic Initiative
• Smart References
• Summary
33
Smarter Communications
Cisco relies on Informix for Unified Communications Solutions
It’s very, very important to us that what we have is of high quality, what 
we have has the power behind it to make sure that it has both the 
longevity and the support that we need. Cisco is taking advantage of the 
fact that IDS is easily embeddable, and also, the redundant capabilities 
that IDS has to allow us to use our distributed architecture to scale for 
our customers.” ‐ Phil Harris, Senior Director of Engineering, Cisco 34
Smarter Government
Secretary of Finance, Jalisco, Mexico serves 3
million+ citizens with single authoritative database of
tourist, tax, and legal information
What’s smart?
• Easier, better service to 3 million citizens
• Reduced cost of tax collection
• Reduced paper consumption
Smarter Business Outcomes
• Integration with 21 state departments, organizations 
and private offices 
• Flexible access to single, authoritative Informix 
database via retail kiosks, computers, handheld and 
mobile devices
• Continuous data availability
“By integrating agency services using a single SOA-based framework, IBM
has helped us significantly improve citizens’ access to services, decrease
infrastructure costs and reduce our environmental impact. We believe this will
soon become the model for other states across Mexico.”
35
Smarter Manufacturing
DIMENSION‐POLYANT is an internationally renowned manufacturer of 
ultra‐modern sailcloth. They rely on high tech, data intensive quality
controlled manufacturing process to produce top‐quality sailcloth used in 
by regatta winners worldwide. 
What’s smart?
• Being the global market leader with a
continued emphasis on quality and
service.
• The only sailcloth manufacturer with its
own ultra-modern sailcloth weaving mill
and a unique finishing plant where fabrics
pass through a 14-stage program
• Winners in national and international
regattas in all boat classes
Smarter Business Outcomes
• 70% reduction in data transaction times
• Transparent integration of existing
programs into new application
• Fast, global remote access for
international locations
"Changing the platform went very well and absolutely
smoothly… We are very satisfied.“
- Hans Ulrich Hermans, DIMENSION-POLYANT
36
Smarter Traffic
TrafficMaster delivers solutions for smarter navigation
that can reduce fuel consumption by 30%
What’s smart?
• Real-time vehicle tracking
• Real-time traffic prediction
• Efficient resource management
Smarter Business
Outcomes
• 30% reduction in fuel
consumption
• Reduced overtime by 15%
• Less noise pollution and lower
carbon emissions
"We needed to manage data from up to 100,000 vehicles about
driving speeds on 3.5 million road segments at all times of day -
this was a huge data challenge, and one that was likely to
increase…. Informix came out above all other leading
solutions for its performance, scalability and reliability.”
~ Jon Tasker - Project Manager, Trafficmaster
37
Smarter Entertainment
Impire AG uses intelligent, real-time sports event
information for new business opportunities
What’s smart?
• Real-time sports updates and event statistics
analysi


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